The National Football League (NFL), the official American football league, made an unprecedented move by selecting Ghana as the location for an official advertisement featured during this year’s Super Bowl.
The Super Bowl, an annual American football championship game, pits the top two teams from the NFL divisions against each other. This year’s game, between the Chiefs and 49ers, took place at the Allegiant Stadium in Paradise, Nevada, on February 11.
The Super Bowl ad, titled ‘Born To Play,’ was filmed in Accra, Ghana’s capital city, and showcased the promising talent of young football athletes groomed in Africa. The ad aimed to highlight the growing influence of football on the continent and its potential to produce future stars.
Airing after Usher’s Super Bowl halftime show, the ad garnered over 100 million views worldwide. It featured four of the NFL’s top stars, including Jeremiah Owusu-Koramoah, Saquon Barkley, Justin Jefferson, and Cameron Jordan.
The decision to shoot the ad in Ghana underscores the NFL’s commitment to promoting football on a global scale and recognizing the talent emerging from diverse regions, including Africa.