- Prophet Kumchacha says Shatta Wale’s loudness is part of his brand strategy.
- He described the artist as calm in person, despite his public controversies.
- Kumchacha believes Wale’s unpredictable behaviour helps him stay relevant.
- The comments were made during a discussion on Onua TV.
- The preacher emphasized that controversy is part of the showbiz game.
Founder of Heaven’s Gate Ministries, Prophet Nicholas Osei, popularly known as Prophet Kumchacha, has weighed in on the public persona of dancehall star Shatta Wale, describing his loudness as a deliberate part of his brand.
Speaking during a discussion on Onua TV, Kumchacha noted that while Shatta Wale often appears aggressive or controversial in public, he is surprisingly calm in private settings. According to the preacher, the artist’s unpredictable behaviour is not a flaw but a calculated move that keeps him relevant in Ghana’s entertainment space.
He explained that Shatta Wale’s loudness is a performance tool — a way to stay visible and spark conversation. Kumchacha argued that in the world of showbiz, controversy is currency, and Wale has mastered the art of staying in the spotlight.
The remarks come amid ongoing debates about celebrity behaviour and authenticity, with Shatta Wale frequently making headlines for his outspoken nature and dramatic public appearances.
