A young Mexican influencer was fatally shot while livestreaming on TikTok in a shocking incident that has left her followers and the public stunned. Valeria Marquez, just 23 years old, was killed inside her beauty salon in Guadalajara, according to the prosecutor’s office in Jalisco state.
Authorities say an unidentified man entered the salon and opened fire on Marquez while she was live online. She was holding a stuffed toy and engaging with her audience during the broadcast when the attack occurred. The stream only ended after someone picked up her phone and turned it off, moments after the fatal gunshot.
The case is being treated as a femicide—a classification used in Mexico for killings believed to be motivated by the victim’s gender. The motive remains unclear, and officials have not released the name of any suspect.
Reports from local media suggest the assailant may have posed as someone delivering a gift before carrying out the attack. Emergency services responded to the scene around 6:30 p.m. local time and confirmed Marquez had died from her injuries.
The influencer, who had built an online following of nearly 200,000 across TikTok and Instagram, was known for sharing beauty tips and lifestyle content. Her sudden death has triggered a wave of grief and disbelief among fans.
Zapopan Mayor Juan José Frangie stated that his office had received no prior reports of threats against Marquez. Speaking to reporters, he condemned the incident, calling femicide one of the gravest issues the country faces.
Gender-based violence remains widespread in Mexico, where, according to United Nations data, around 10 women or girls are murdered daily—often by people they know.
The Jalisco prosecutor’s office has confirmed that forensic teams are continuing to examine the scene and collect evidence as part of the ongoing investigation.
Source: NewsandVibes.com
