Ghanaian gospel icon Ceccy Twum has shed light on the financial hurdles gospel artistes face, highlighting how the lack of meaningful corporate investment continues to cripple the industry. During a recent appearance on Okay FM with Nana Romeo, she shared that producing a gospel concert demands significant funding, yet the people behind such events rarely receive the strong sponsorship necessary to bring them to life.
She recounted an instance involving a major beverage company that pledged to support one of her concerts. Instead of providing funds to help cover production costs—such as sound, lighting, and equipment—the company only delivered drinks for attendees. The gesture, although appreciated, did little to ease the financial pressure associated with staging a professional event.
Ceccy Twum stressed that the situation is widespread. Many gospel musicians disappear from the spotlight not because they have abandoned their calling, but because they simply cannot finance recordings, promotions, or concerts. According to her, the decline in visibility is often the result of financial exhaustion rather than a lack of passion or creativity.
She contrasted the Ghanaian experience with that of American gospel artistes like CeCe Winans, noting that their longevity is partly due to consistent corporate and industry-level support that keeps their ministries active and visible.
Although some companies reportedly avoid gospel events to prevent being perceived as favouring a particular religious group, Ceccy Twum urged businesses to rethink this stance. She emphasised that gospel artistes need real financial backing—not beverages or branded items—to sustain their craft and push their ministries forward.
Her appeal was clear: without proper investment from corporate Ghana, many talented gospel musicians will continue to struggle in silence.
