Agricultural Development Bank (ADB) PLC has expanded its business channels with the introduction of specialised business desks to enhance service experience and convenience.
The strategic initiative includes the establishment of a dedicated Asian & Diaspora Trade Desk; Women’s Business Desk; Micro, Small and Medium Enterprises (MSME); Asset Management & Advisory Services; as well as Investment & Wealth Management Desk.
The aim is to enhance customer experience, service convenience, drive financial inclusion, and responding to the evolving needs of its diverse customers.
Speaking on the initiative, the Managing Director of ADB PLC, Edward Ato Sarpong, emphasised that the introduction of these specialised business desks marked an important step in the bank’s transformation journey.
According to him, each desk was designed to offer industry-specific expertise and bespoke financial and advisory solutions to meet the unique needs of these market segments.
These new business offerings reflect our commitment to going beyond traditional banking to support our customers in ways that truly matter, just as our corporate tagline, Beyond Banking, signifies.
“Our corporate tagline is not just a tagline, but an unwavering commitment to redefining banking, empowering businesses, building futures, driving prosperity, and nurturing communities,” he said.
Mr Ato Sarpong added that the initiative will position the bank ahead of competition, strengthen client relationships, and create new opportunities for business growth, particularly within emerging economic segments.
He further noted that the specialised desks would also drive financial empowerment for women, support foreign business communities operating in Ghana, promote MSME development, and provide structured guidance for customers seeking long-term investment and wealth-building opportunities.
Growth agenda
The Deputy Managing Director in charge of Operations, Sylvia Naa Kwakai Nyante, stated that the expansion of the bank’s business channels was in line with its strategic growth agenda.
“The introduction of these business desks marks a new chapter in our customer engagement journey.
We are not only diversifying our services but also creating dedicated spaces where clients can access in-depth expertise and personalized support,” she said.
Mrs Nyante expressed the bank’s commitment to continue to provide diversified and convenient service offering for our customers and the general public.
Source:
www.graphic.com.gh