Ghana’s music industry stands at a critical juncture. Across the country, talented young artistes are striving to be heard, yet limited funding, weak management structures and insufficient industry support hold many back.
Amid these challenges, Kasar, a former Lynx Entertainment signee, is urging record labels and investors to redirect their attention from established stars to emerging acts.
His appeal highlights a simple but urgent truth: the long-term health of the industry depends on how well it nurtures its next generation.
Kasar’s rise to fame after being signed to Lynx Entertainment is proof that, with the right support, emerging artistes can achieve great things.
However, he’s quick to acknowledge the challenges of staying visible in the industry, citing the financial burden of music production, promotion and collaborations.
In today’s edition of the Graphic Showbiz, Kasar notes that although investor participation in Ghana’s music industry is limited, even the few available backers often prefer already established artistes because returns appear more guaranteed.
While understandable from a business perspective, this cautious approach risks stifling innovation and slowing the industry’s evolution.
Investing in emerging talent is not merely charitable; it is strategic. Every major star was once an unknown act waiting for a breakthrough.
By identifying and nurturing new voices early, record labels position themselves at the forefront of innovation while building lasting brand loyalty and diversified portfolios.
Unfortunately, the prevailing trend tells a different story. Many promising artistes falter not for lack of talent but for lack of structure, funding and legal protection.
The Graphic Showbiz believes that investing in young artistes, backed by sound contracts and professional management, is one of the surest ways to expand and strengthen Ghana’s music industry.
Beyond the industry’s support, Kasar’s approach to tackling the industry’s challenges is also inspiring. Focusing on social media promotion and consistent output, he keeps his audience engaged with regular posts.
Young artistes can draw inspiration from Kasar’s approach and take proactive steps to advance their careers.
Leveraging social media, for instance, can be a powerful tool, as seen in Sarfo Newman’s rise to public attention, highlighting the potential for self-promotion and growth through online platforms.
Kasar’s appeal is a call to action for record labels, investors and industry stakeholders to invest in the future of Ghanaian music by supporting young talents.
The returns will be worth it – musically, culturally and economically.
Source:
www.graphic.com.gh
