THE third edition of the Orange Market, organised by Fidelity Bank Ghana in partnership with Accra Goods Market has been held in Accra.
It provided a vibrant, high-traffic commercial platform for 40 young entrepreneurs to showcase their wide range of locally made products, innovative services, test their business models, and generate direct revenue.
The 40 businesses spanned diverse sectors including agribusiness, sustainable fashion, tech-enabled services and creative arts.
Through the FYEI, these entrepreneurs have already received patient capital, expert mentorship, and rigorous business training.
The Orange Market is a flagship access to market initiative under the Fidelity Young Entrepreneurship Initiative (FYEI), specifically supporting beneficiaries of the Orange Corners Innovation Fund (OCIF), a programme run in partnership with the Embassy of the Kingdom of the Netherlands.
A release issued by the bank said “Orange Market forms part of Fidelity Bank’s broader commitment to helping young businesses move beyond access to funding toward sustainable growth through market access and visibility.
Since its launch in 2024, the Orange Market has rapidly scaled its impact. From hosting 35 entrepreneurs in its inaugural edition, to 20 in the second, this third edition saw a record 40 youth-led businesses take center stage, bringing the total number of market opportunities created to 95 in just two years.”
Speaking on the significance of the initiative, the Head of Partnerships, Sustainability and CSR at Fidelity Bank, Nana Yaa Afriyie Ofori-Koree, highlighted the importance of connecting entrepreneurs with real commercial opportunities.
“We realised early on that providing funding, capacity building, training, and certification is incredibly important, but it is simply not enough if these brilliant businesses do not have a market to sell to,” she stated.
She explained that the Orange Market was created to solve exactly that problem noting that by partnering with established, proven platforms like The Accra Goods Market, who had spent over ten years mastering the art of connecting vendors with consumers; the bank was giving young entrepreneurs a massive commercial advantage.
“Our goal is to continuously expand this initiative, introducing our beneficiaries to diverse, high-value platforms where they can compete, scale, and build resilient brands,” Mrs Ofori-Koree said.
Collaboration
The Founder of The Accra Goods Market, Makafui Ayimey, who highlighted the power of the collaboration said for over a decade, The Accra Goods Market had been passionate about creating spaces where local businesses could thrive and connect directly with the community.
“Partnering with Fidelity Bank for the Orange Market has been phenomenal because the entrepreneurs coming through are exceptional.
They are structured, innovative, and ready for the market. This collaboration proves that when corporate institutions and ecosystem builders join forces, we can create an unparalleled launchpad for the next generation of Ghanaian business leaders,” she said.
Source:
www.graphic.com.gh