Despite ongoing challenges in Ghana’s housing sector, private developers are showing renewed confidence in the market with strategic projects targeting urban, high-demand locations.
One such initiative is Prime Accra, a luxury residential development by Kasa Properties, launched on 31st March 2025 in the coveted Airport Residential Area.
Speaking on the state of the sector, Belo Cida Haruna, Commercial Director of Kasa Properties, noted that “the lack of long-term housing policies, high construction costs, and financing hurdles continue to limit access to affordable housing for many Ghanaians.”
Nevertheless, projects like Prime Accra highlight growing private sector confidence and the importance of partnerships between government and developers in building homes and creating jobs.
Prime Location, Long-Term Value
Prime Accra is strategically located in Accra’s well-established Airport Residential Area, a zone known for its security, accessibility, and proximity to key commercial and lifestyle hubs.
The area continues to attract professionals, expatriates, and investors, making it a stable and high-demand residential location.
By prioritising a proven location rather than an emerging district, Kasa Properties aims to deliver long-term value supported by real market fundamentals.
Catering to Investors and Residents
The development will feature a mix of units, including studios, one- to four-bedroom apartments, and penthouses. This unit mix is designed to meet the needs of two key groups:
Investors seeking rental income from smaller, high-demand units
Families and long-term residents seeking larger, private living spaces
This balanced approach ensures rental liquidity while maintaining appeal to end-users, strengthening the overall investment case.
Early-Stage Investment Opportunity
Construction is set to begin soon, offering early investors the chance to secure property at the pre-development stage.
According to Mr. Haruna, buyers are now more focused on location strength, build quality, and realistic returns rather than speculative gains.
“Prime Accra is positioned in line with this shift, offering a more measured and transparent investment proposition,” he said.
Designed for Modern Urban Living
Prime Accra will offer a range of lifestyle and convenience amenities, including a fully equipped gym, heated indoor swimming pool, steam room, social spaces, and essential retail offerings such as a café and convenience shop. Dual access points will enhance flow and accessibility, while security and management standards are built into the design to ensure comfort and convenience.
Strategic Timing
The launch of Prime Accra coincides with a period of growing segmentation and investor awareness in Ghana’s real estate sector. While affordable housing remains a critical national priority requiring policy and financing support, demand for high-quality developments in prime locations continues to grow.
Kasa Properties’ Prime Accra exemplifies a broader shift toward disciplined, investment-driven real estate development—where credibility, execution, and location are as important as the units themselves.
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Source: www.myjoyonline.com
