Movie production is no longer profitable - Lil Win
Kumawood star Kwadwo Nkansah, popularly known as Lil Win, has shared insights into the current challenges facing movie production in Ghana. In an interview on Opemsuo Radio, monitored by News & Vibes, Lil Win discussed how technological advancements have drastically changed the profitability of the film industry.
In the past, movie producers could generate significant profit from the sale of cassettes and CDs. However, with the rise of digital technology, this revenue stream has dwindled. Lil Win lamented that despite his investments in movie production, he has yet to see a return that even covers a quarter of his costs.
“Like I said at first, there is no business I have done that I have gotten a quarter out of this like to clear the debt or get back what I invested,” he explained. “If I don’t gift it to the stations, they can’t buy because the job is not there. If it was then after it is released, people would go to town to purchase CDs, but now it is no more.”
Despite these financial challenges, Lil Win remains a prominent figure in the entertainment industry. He acknowledged that his fame sustains him, providing opportunities for commercials and music ventures.
Continuing to push boundaries in Kumawood, Lil Win’s latest project, “A Country Called Ghana,” has attracted significant attention for its quality and storytelling. He is dedicated to elevating the standards of Kumawood productions, asserting that his work rivals other African films.
Following a successful premiere in Accra, “A Country Called Ghana” is set to premiere in Kumasi. The event will take place at the KNUST CCB Auditorium on Saturday, May 25, 2024. Lil Win’s fans and movie enthusiasts eagerly anticipate this next showing, which promises to be a significant milestone in his career.
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