The Agricultural Development Bank (ADB) PLC has expanded its business channels by introducing specialised business desks to enhance the service experience and customer convenience.
The strategic initiative includes establishing a dedicated Asian & Diaspora Trade Desk, Women’s Business Desk, Micro, Small and Medium Enterprises (MSME) Desk, Asset Management & Advisory Services Desk, and an Investment & Wealth Management Desk.
The move is intended to improve the customer experience, enhance service efficiency, drive financial inclusion, and address the evolving needs of ADB’s diverse customer base.
Speaking on the initiative, Managing Director of ADB PLC, Edward Ato Sarpong, said the introduction of the specialised desks marks a significant milestone in the Bank’s transformation journey.
He explained that each desk has been designed to deliver industry-specific expertise and bespoke financial and advisory solutions tailored to the unique needs of targeted market segments.
“These new business offerings reflect our commitment to going beyond traditional banking to support our customers in ways that truly matter, just as our corporate tagline, Beyond Banking, signifies,” he said.
“Our corporate tagline is not just a slogan but an unwavering commitment to redefining banking, empowering businesses, building futures, driving prosperity, and nurturing communities,” Mr Ato Sarpong added.
According to him, the initiative will position ADB ahead of competitors, strengthen client relationships, and create new opportunities for business growth, particularly in emerging economic segments.
He further noted that the specialised desks will promote financial empowerment for women, support foreign business communities operating in Ghana, strengthen MSME development, and provide structured guidance for customers seeking long-term investment and wealth-building opportunities.
Mr Ato Sarpong explained that the Women’s Business Desk is designed to empower women entrepreneurs and professionals through tailored financial solutions, advisory services, and capacity-building support to help them grow and sustain their businesses.
“ADB is committed to creating an enabling environment where every segment of society, particularly women, can thrive through access to targeted financial products and expert support. The Women’s Business Desk is more than just a service point — it is a platform for empowerment, partnership, and progress,” he said.
He added that the Asian & Diaspora Trade Desk will support businesses engaged in trade between Ghana and Asian markets, particularly in light of the zero-tariff trade agreement announced between Ghana and China. The desk will provide trade finance, foreign exchange services, and import-export advisory support.
The Investment and Wealth Management Desk will cater to high-net-worth individuals and institutional clients by offering strategic investment options and comprehensive financial planning services.
The MSME Desk, he noted, reinforces ADB’s longstanding commitment to small and medium-scale enterprises through accessible financing, business advisory services, and development tools, while the Asset Management & Advisory Services Desk will provide strategic guidance to customers seeking to grow or diversify their financial portfolios.
In her remarks, Deputy Managing Director in charge of Operations, Mrs Sylvia Naa Kwakai Nyante, said the expansion of the Bank’s business channels aligns with ADB’s strategic growth agenda.
“The introduction of these business desks marks a new chapter in our customer engagement journey. We are not only diversifying our services but also creating dedicated spaces where clients can access in-depth expertise and personalised support,” she said.
Mrs Nyante reaffirmed ADB’s commitment to delivering diversified, accessible, and convenient service offerings to customers and the general public.
The expanded business channels form part of ADB’s broader strategy to position the Bank among the top three banks in Ghana, driven by deep sector expertise, agile customer responsiveness, and innovative solutions that support national economic growth.
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Source: www.myjoyonline.com