Caveman Watches unveils ‘ticking heart’ timepiece with personalised dial

Luxury watchmaker Caveman Watches has unveiled a new personalised timepiece described as a “ticking heart”, a limited-edition wristwatch that allows owners to engrave their name directly on the dial in a choice of four bold colours.

The company says the collection is inspired by the belief that time is one of the most meaningful gifts partners can share. Rather than positioning the watch as a mere fashion accessory, Caveman presents it as a keepsake intended to symbolise shared experiences and enduring commitment.

The new model features a bespoke dial available in blue, black, red or purple, offering customers the opportunity to match personal meaning with distinctive style. “A chosen colour. A name that matters,” the brand states, underlining the emotional narrative driving the design.

At the heart of the watch is a clean, minimalist round dial marked by slim hour indicators and classic hands, giving it a timeless appeal. A subtle heart motif sits at the centre, designed to add sentiment without overwhelming the aesthetic. Just below it, a personalised name is delicately inscribed, transforming the piece from a functional instrument into an intimate statement.

The Caveman logo is placed neatly at the top of the dial, maintaining brand identity while preserving the uncluttered design. The dial is encased in a polished metal case offered in silver or gold tones, complemented by smooth leather straps in black or brown. The combination of leather and metal is intended to balance warmth with a contemporary premium finish.

Caveman Watches says the release is a celebration of individuality, combining precision Swiss movements with custom engraving. The brand is targeting professionals and style-conscious buyers seeking a watch that merges craftsmanship with personal storytelling.

Described as a New York Times-endorsed timepiece known for its bold designs and local appeal, the company is offering up to 10 per cent off purchases to mark the launch. The promotion comes amid growing consumer appetite for customised accessories across both creative and corporate sectors.

Emphasising the emotional dimension of the release, the brand’s marketing lead said the Valentine’s-themed model goes beyond functionality. “It’s a ticking heart that tells a love story,” the marketing lead said, describing it as a refined blend of elegance and sentiment.

With orders now open through the company’s website and selected retail outlets, Caveman Watches is betting that in a crowded luxury market, personalisation and emotional resonance will prove just as valuable as precision engineering.