The Convention People’s Party (CPP) has initiated moves to attract younger people and make Dr Kwame Nkrumah’s story accessible to the current generation, the Acting General Secretary of the National Working Committee (NWC) of the party, Harold Stephen Ato Eshun, has said.
He said the move formed part of a broader strategy to rebrand the party and position it as an attractive political tradition in the country, anchored on its historical record and ideological roots.
“The rebranding exercise is to shed the perception of the CPP as a party for older people and instead project a youthful, dynamic image that resonates with the aspirations of young Ghanaians,” Mr Eshun said in an interview with the Daily Graphic.
He maintained that the CPP’s legacy under Ghana’s first president remained significant, citing industrial and socio-economic interventions initiated during Nkrumah’s era, which continue to impact the country.
He mentioned key state-led industrial projects such as the Tema Oil Refinery, the Volta Aluminium Company (VALCO), the Komenda Sugar Factory, the Bonsa Tyre Factory, and the Akosombo Dam, noting that some of them were still operational and continue to contribute to national development.
Rebranding strategy
Mr Eshun emphasised that the party’s rebranding agenda would highlight Dr Nkrumah’s leadership and pan-African vision as a way of reconnecting with Ghanaians, particularly the youth.
He further indicated that the CPP would translate Nkrumah’s Six-Year Development Plan into modern policy proposals to address contemporary challenges, including industrialisation, job creation, and infrastructure development.
Reviving party structures
Touching on internal party organisation, Mr Eshun said the CPP was taking steps to restore discipline and strengthen its institutional framework after a prolonged period of inactivity.
He noted that the reconstitution of key committees, including disciplinary bodies, would ensure adherence to the party’s constitution and promote order within the party.
Mr Eshun stressed that respect for the party’s constitution, rather than individual authority, would guide decision-making and help stabilise internal operations.
He explained that the current leadership derived its mandate from the Council of Elders, which he described as the ultimate authority within the party, responsible for appointments and oversight.
Building a stronger party
Mr Eshun expressed confidence that the reconstitution of committees with experienced and committed individuals would enhance the party’s appeal and operational effectiveness.
He announced that the newly restructured committees would be inaugurated within three weeks, after which the party would unveil a comprehensive programme outlining its future direction on June 12, the day that the CPP was birthed.
Source:
www.graphic.com.gh