Creative entrepreneur Jerry Amoah targets Accra housing crisis

Creative entrepreneur and businessman, Jerry Osei Amoah—widely known as Nana Kobo—has taken a bold step beyond his longstanding support for Ghana’s creative industry to tackle one of Accra’s most pressing challenges: housing.

As the CEO of Nana Kobo Ventures, a conglomerate with interests spanning music production, artiste management and real estate, Amoah has built a reputation for investing in Ghana’s creative space. Now, he is channeling that same vision into addressing the capital’s growing accommodation crisis.

Housing deficit in Accra, driven by rapid urbanisation, population growth and widening income disparities, continues to pose a major concern despite several government interventions, largely due to issues of affordability.

Against this backdrop, Amoah—who also serves as Managing Director of Nako Properties—has pledged to construct between 50 and 100 affordable housing units, including single and family-sized homes, aimed at easing the burden on low- and middle-income earners.

Speaking during an interaction with a section of the media in Accra, he highlighted the struggles many essential workers face in securing decent accommodation.

“Many teachers, nurses and even young doctors face serious housing challenges when they are posted to Accra. I have long been thinking about how to help solve this issue, and I am grateful that the opportunity has finally come,” he said.

According to him, the initiative is designed to provide decent and affordable housing options for professionals and self-employed Ghanaians who often have to rely on modest incomes.

While noting that Nako Properties is known for developing luxury homes, Amoah stressed the importance of private sector involvement in solving national challenges.

“Government alone cannot solve all the issues. It is important for private businesses to step in and support efforts that improve people’s lives,” he stated.

He added that with innovative construction methods, flexible rent schemes and strategic partnerships, there is renewed hope for easing accommodation pressures in Accra.