Davido Claims He Drove Hennessy Out of Nigeria With One Bold Move

Nigerian music heavyweight Davido has revealed how his partnership with Martell significantly disrupted the Nigerian liquor market, claiming his influence led to a decline in Hennessy’s popularity in the country.

During a recent interview, Davido shared how his role as Martell’s brand ambassador had more than paid off—not just for him but for the company itself. He noted that his presence alone contributed to a staggering 22% rise in the brand’s performance across Africa.

According to Davido, the shift in consumer preference became evident when club-goers began favoring Martell over Hennessy. He claimed it’s now rare to spot a Hennessy bottle in Nigerian clubs, with Martell taking center stage instead.

The impact didn’t go unnoticed. Davido shared that his contributions earned him a visit to France, where he met with Martell’s top executives to cement their partnership. The result? A custom bottle bearing his name and a personal stake in the brand.

His bold statements sparked mixed reactions online. While some praised his marketing power and influence in shifting trends, others accused him of exaggerating or downplaying economic factors that may have also affected consumer choices.

Regardless of the debate, one thing is clear—Davido sees himself not just as an artist, but as a force capable of shaking up industries beyond music.

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Source: NewsandVibes.com