Ghanaian agribusiness entrepreneur Esther Kyerewaa Twumasi is representing the country at the global stage of Macfrut Expo 2026 in Rimini, where she is showcasing innovation in sustainable agriculture and value addition.
The international exhibition, regarded as one of the leading platforms for the fruit and vegetable industry, has brought together investors, industry leaders and innovators from across the world to explore emerging trends, technologies and partnerships shaping global food systems.
Ms Twumasi, founder of SkinVive, is participating in the event through the support of the E4Impact Foundation, which promotes high-impact entrepreneurship across Africa. Her presence at the expo reflects the growing visibility of Ghanaian-led innovation within the global agribusiness ecosystem.
At the exhibition, she is presenting SkinVive, a Ghanaian enterprise that converts cocoa pod husks—often treated as agricultural waste—into natural skincare products. The initiative applies a circular economy model that seeks to reduce environmental waste while creating additional income streams for cocoa farmers.
Speaking from Rimini, Ms Twumasi underscored the broader significance of her participation, particularly for African entrepreneurs.
“Being here is a powerful reminder that African innovation belongs on the global stage. SkinVive is not just a business, it is a solution that connects agriculture, sustainability, and beauty while empowering farmers, especially women,” she said.
Her participation also highlights the role of women-led enterprises in driving innovation within Ghana’s agribusiness sector. Beyond her work with SkinVive, Ms Twumasi is the founder of the Miss Agriculture Ghana Initiative and co-founder of the Chamber of Women in Agribusiness Ghana, where she has championed youth and women’s participation in agriculture.
Industry observers note that platforms such as Macfrut provide critical exposure for African entrepreneurs seeking to scale their innovations, attract investment and build international partnerships.
Ms Twumasi’s exhibition comes at a time when global attention is increasingly focused on climate resilience, sustainable production and inclusive growth. Her work, which integrates agricultural waste management with value-added production, aligns with these priorities.
Her participation is expected to not only promote Ghanaian innovation but also position the country as a contributor to global conversations on sustainable agriculture and agribusiness transformation.
Source:
www.graphic.com.gh
