Abeiku Santana is the Deputy CEO of the Ghana Tourism Authority
The Deputy CEO of the Ghana Tourism Authority, Abeiku Santana, has applauded dancehall musician Shatta Wale for what he describes as changing the narrative in the entertainment industry.
In a video shared on X on January 8, 2026, Abeiku Santana noted that the dancehall musician has made a significant contribution to the creative arts industry.
According to Abeiku Santana, creatives are now valued and well paid in the country due to the way Shatta Wale passionately fought for them.
“I want to commend Shatta Wale because he changed the status quo. Shatta Wale defended the idea that our creatives must be valued. He fought endlessly for what our people are enjoying today.
Ghana is now a leading and competitive tourism destination – Abeiku Santana
“They were paying artistes peanuts and did not even respect them. Today, artistes that I recruited or hired for events, some asked for three SUVs, and they were specific that they wanted Land Cruiser V8s,” he said.
Abeiku Santana further noted that because of Shatta Wale’s influence, musicians who initially begged event promoters for shows are now organising their own concerts.
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“It was Shatta Wale who changed this narrative. We should be proud of our artistes. Our artistes used to beg event organisers to put them on their shows.
“They are now organising their own events. Every artiste, KiDi, Kuami Eugene, King Promise, Wendy Shay, Stonebwoy, Shatta, every artiste has their own event. Let’s commend Shatta Wale for this,” he added.
Watch the video below:
I’m just waiting for that artiste to pursue his MP dream then Gen Alpha will understand that Shatta Wale is the real definition of branding. He’s the only artiste who stood on his feet to make musicians look more presentable to the corporate world. The other guy will be seen… pic.twitter.com/SLyPjDUeGf
— Maqcoy Reports (@maqcoyreports) January 6, 2026
JHM/AE
You can also watch more videos from Naser Toure’s funeral below:
Source:
www.ghanaweb.com