The “Laugh It Off” Creator Challenge organised by Minimie Atsomo has ended with a grand finale celebrating emerging Ghanaian digital creators and the growing influence of humour-driven online storytelling.
The competition, which ran for several weeks, brought together young content creators from across the country to produce humorous and relatable digital content inspired by everyday Ghanaian experiences while incorporating the Minimie Atsomo brand.
Organisers described the initiative as more than just a social media contest, saying it was designed to provide a platform for young creatives to showcase their talent, build audiences and strengthen Ghana’s evolving digital content ecosystem.
The climax event attracted creators, influencers and entertainment industry figures for an evening marked by performances, networking and recognition of outstanding digital talent.
Popular entertainer Kojo Junior returned as master of ceremonies for the finale, guiding the event through a mix of comedy, celebration and creator-focused conversations.
One of the highlights of the night was a creator masterclass led by television host Giovanni Caleb, who shared practical insights on content creation, audience building and digital brand growth.
He encouraged creators to remain authentic and strategic while using humour and storytelling to establish lasting influence in the rapidly expanding online media space.
Throughout the challenge, participants competed based on originality, humour, relatability and their ability to creatively integrate the Minimie Atsomo brand into their content.
After weeks of competition, five finalists — Frimpomaa Yartel, Obaa Yaa, TikiTiwst, Ewura and Naa — emerged as the standout performers.
The competition eventually crowned Frimpomaa Yartel as the overall winner and the new Minimie Atsomo Brand Ambassador for 2026.
She received an iPhone 17 and earned the opportunity to lead the brand’s “Laugh It Off” campaign over the coming year.
Brand Manager for Minimie Atsomo, Kafui Agbenyefia, said the campaign reflected the company’s commitment to supporting youth creativity and self-expression.
According to her, the initiative sought to empower creators to connect with audiences through authentic Ghanaian stories while building a positive digital culture around humour and entertainment.
Organisers said the challenge demonstrated the growing role of comedy and relatable storytelling in shaping Ghana’s digital entertainment industry and supporting a new generation of online influencers.
They added that the competition would continue to serve as a platform for discovering and promoting creative talent across the country.
Source:
www.graphic.com.gh