Shatta Wale has once again spotlighted rapper Medikal, this time applauding his sharp understanding of the business side of music. The dancehall star, known for his frank views, expressed admiration for how Medikal has combined artistry with strategic branding to remain one of Ghana’s top rap acts.
During a recent interview with US-based Ghanaian blogger Firestick, Shatta Wale discussed how most rappers get caught up in lyrical prowess but fail to make lasting financial gains. In contrast, he pointed to Medikal as someone who’s cracked the code by prioritizing both his musical craft and commercial value.
According to Shatta, it’s this balance that keeps Medikal ahead of the game, not just dropping hits, but building a brand that pays.
The two have grown close over the years, frequently collaborating on tracks and sharing the stage at major events. Their professional chemistry has become a fixture in Ghana’s entertainment space, often drawing praise for their unity and mutual upliftment.
Shatta Wale’s endorsement arrives at a time when many are questioning why talented rappers in Ghana often struggle to maintain relevance. His remarks offer an answer: talent alone isn’t enough—it takes business sense to survive.
Source: NewsandVibes.com
