Ghanaian alt-pop sensation Amaarae says her artistic journey goes beyond entertainment, describing her voice and visibility as a lifeline for young people who society often tries to silence. She believes her creativity has become a form of advocacy—especially for queer youth and those punished for being different.
Speaking to the New York–based Paper magazine, she explained that her music and visual style intentionally reflect individuals who rarely receive recognition or respect in African communities. According to her, many young people across Ghana and the continent face intense social pressure to conform, leaving little room for authentic self-expression.
Amaarae pointed out that the fear of rejection forces some youth—particularly those whose identities and lifestyles challenge rigid norms—to hide who they truly are. She expressed concern that this constant suppression contributes to mental health struggles, pushing some toward substance abuse or self-harm.
She stressed that this reality is exactly why she uses her platform boldly: to give visibility, reassurance, and hope to people who feel shut out of society. By maintaining a creative identity that defies expectations, she sees herself as representing a side of Africa that deserves to be acknowledged and celebrated.
