Why King Promise lost but Stonebwoy won 'Artiste of the Year' award
Nana Romeo, a seasoned media personality, has analyzed the reasons behind King Promise’s shocking loss at the Telecel Ghana Music Awards (TGMA) 2024. According to Romeo, King Promise’s reluctance to engage with traditional media platforms ultimately diminished his chances of clinching the coveted ‘Artiste of the Year’ award.
Romeo noted that King Promise’s low profile in the traditional media space, combined with his lack of new music releases and limited collaborations, made it difficult for him to gain traction and win over voters.
In contrast, Stonebwoy’s strategic media appearances and collaborations worked in his favor, earning him the top award.
Nana Romeo emphasized that success in the music industry requires a well-rounded approach, including effective media engagement, live performances, and collaborations. He cited Kofi Kinaata’s successful media campaign as an example, which helped him win the Reggae Song of the Year award.
While King Promise’s talent is undeniable, his loss at TGMA 2024 serves as a reminder that artists must be proactive in promoting their work and engaging with their audience to achieve success.
Stonebwoy, the celebrated Reggae/Dancehall artiste, has emerged as the biggest winner at the 25th anniversary of the Telecel Ghana Music Awards. He clinched the prestigious Artiste of the Year award, solidifying his position as a music industry giant.
Additionally, he took home five other accolades, including Record of the Year, Reggae/Dancehall Artiste of the Year, Album of the Year for his acclaimed “5th Dimension” album, International Collaboration of the Year for “Manodzi” featuring Angelique Kidjo, and Songwriter of the Year.
This marks Stonebwoy’s second time receiving the coveted Artiste of the Year award, having first won it in 2015. His hit song “Into the Future” has been a fan favorite, and his impressive haul at the awards ceremony cements his status as a dominant force in Ghanaian music.
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