- Sarkodie critiques the African music industry for prioritizing numbers over artistic quality.
- Success is increasingly measured by streaming figures, online trends, and TikTok virality.
- He emphasizes that some artists focus on making meaningful music, not chasing trends.
- The rapper warns that the current system sidelines talented musicians in favor of short-term popularity.
- Sarkodie advocates for investing in and developing true artists for sustainable careers.
Ghanaian rap superstar Sarkodie has weighed in on the current state of the African music industry, raising concerns about how the business side of music has overshadowed genuine artistry.
In a recent interview with South African media, Sarkodie observed that modern success in music has become increasingly tied to online popularity. Artists are now measured by streaming figures, viral social media trends, and TikTok challenges, rather than the creative quality of their work.
While he acknowledged that these strategies can boost visibility, Sarkodie stressed that not all musicians are interested in chasing trends. Many still aim to craft music driven by personal expression and emotional connection with listeners, regardless of viral potential.
The rapper warned that the emphasis on numbers over artistry risks sidelining genuinely talented musicians in favor of short-lived fads. He believes the industry should focus on signing and nurturing true artists, enabling them to build sustainable careers over time, rather than prioritizing temporary popularity.
Sarkodie’s reflections highlight the tension between commerce and creativity in Africa’s growing music scene, emphasizing the importance of developing artistry for lasting impact.
