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PHOTO STORY: Vendors steal the spotlight as Joy at the mall climaxes at Achimota retail centre

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The Achimota Retail Centre is alive with colour, sound and nonstop movement as Joy Brands of The Multimedia Group wrap up the third and final day of the Joy At The Mall experience on Sunday, January 25, 2026.

After two days of massive crowds, pulsating music and a health walk led by fitness icon and radio personality Lexis Bill, the spotlight today has firmly shifted to the vendors — the small business owners turning the mall into a buzzing marketplace.

From neatly arranged fashion stalls to sizzling food joints sending aromas into the air, vendors are drawing steady streams of shoppers eager to buy, sample and interact. Handmade accessories, skincare products, branded merchandise and street food are competing for attention, each stall telling its own story of hustle and creativity.

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Many vendors say the Joy At The Mall platform has boosted their visibility and sales, describing the event as a rare opportunity to connect directly with customers in a high-energy environment.

As music blares in the background and shoppers move from stall to stall, the vendors remain at the heart of the activation — engaging, pitching and sealing deals. Their presence underscores the event’s broader goal: promoting local enterprise while delivering entertainment to the public.

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With the grand finale unfolding, Achimota Retail Centre has become more than a shopping destination.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.

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Source: www.myjoyonline.com
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