- Darey Art-Alade credits friendship-turned-partnership as the foundation of his marriage and business success.
- Deola helped manage Darey’s social media early in his career, setting the stage for collaboration.
- The couple divides roles: Darey handles creative vision, Deola oversees business operations.
- Mutual respect, adaptability, and learning from each other are key to their thriving relationship.
- They approach challenges as a team, solving problems together before engaging externally.
- Their company, Livespot360, has produced major events like Entertainment Week Africa and high-profile concerts, including Cardi B’s performance in Nigeria.
Nigerian singer and entrepreneur Darey Art-Alade has opened up about how he and his wife, Deola, have managed to strike the perfect balance between their marriage and business ventures.
In a recent interview, the 43-year-old star reflected on how their relationship blossomed from a close friendship into a dynamic personal and professional partnership. He recalled how Deola once helped him manage his social media accounts in the early stages of his career, highlighting how naturally their collaboration developed over time.
Darey explained that their creative synergy has a clear division: he drives the artistic vision, while Deola takes charge of business operations. This “cross-pollination” has allowed both to learn from each other, blending creative passion with strategic management.
Their success, he noted, stems from trust, respect, and adaptability. By covering each other’s weaknesses and playing to each other’s strengths, they have created a resilient partnership that thrives both at home and in the office. Darey emphasised that they face challenges together as a team, solving problems internally before confronting the outside world.
The couple’s collaboration has also fueled the growth of their entertainment company, Livespot360, which has delivered landmark events such as Entertainment Week Africa and major concerts, including bringing international superstar Cardi B to Nigeria.
