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DStv Denies Price Cut Deal—Minister Threatens Shutdown by September 6

DStv Denies Price Cut Deal—Minister Threatens Shutdown by September 6
  • Communications Minister Samuel Nartey George has issued a final warning to MultiChoice Ghana: reduce DStv subscription fees or face a full shutdown.
  • The ultimatum comes after the company denied agreeing to any price cuts, despite earlier discussions and mounting fines.
  • With a joint committee in place and a September 6 deadline looming, the standoff between government and broadcaster has reached boiling point.

The gloves are off. Minister for Communications, Digital Technology, and Innovations, Samuel Nartey George, has declared that the government will shut down MultiChoice Ghana’s DStv operations if the company refuses to engage in price reduction talks.

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His warning follows a public statement from MultiChoice denying any agreement to slash subscription fees. While the company says it’s open to dialogue, it insists no decision has been made—contradicting the Minister’s earlier announcement that a five-member committee had been formed to finalize a pricing strategy.

In a fiery Facebook post, Sam George accused MultiChoice of backtracking and disrespecting Ghanaian consumers. “If they’ve changed their position, we’ll proceed with enforcement,” he wrote, referencing the GH¢10,000 daily fine already imposed for non-compliance with pricing data regulations.

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The Minister made it clear: Ghana welcomes business, but not at the expense of its laws. “No company is above the law,” he stated. “When MultiChoice is ready to discuss price reduction, they can come to the table. Until then, there’s nothing to meet over.”

With the September 6 deadline now hours away, the National Communications Authority (NCA) is poised to act. A shutdown would affect millions of subscribers and send a strong message to foreign operators: Ghana’s regulatory teeth are real.

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