Ghanaian Creators Going Viral on TikTok—but Earning Nothing?

Digital content creator Father Ankrah has sounded the alarm on what he describes as a serious monetization gap affecting TikTok users in Ghana.

While the app is widely praised for its power to push creators to fame, the financial reality for many in the country tells a different story.

Speaking during an appearance on the Fire and Ice podcast, Father Ankrah made it clear that going viral on TikTok in Ghana often does not result in any form of direct income.

Despite pulling in thousands—even millions—of views, many local creators reportedly see little to no financial benefit from the platform itself.

He explained that unlike creators in other regions who can receive payouts directly from TikTok based on video performance, those in Ghana are largely left out of such incentives.

Instead, content creators in Ghana must rely on brand partnerships and the TikTok Live feature to make money.

According to Father Ankrah, YouTube and Facebook remain the only social media platforms that offer consistent creator payments to Ghana-based users.

He pointed out the need for more awareness around the reality of monetization so that young creatives can make informed decisions about which platforms to invest in for long-term returns.

The conversation has reignited calls for platforms like TikTok to expand monetization options to underserved regions where content creation is booming but earnings remain disproportionately low.

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Source: NewsandVibes.com